Engineer. Entrepreneur.
Event Architect. Freedom Builder.
Hi, I'm
Lisa
I'm an engineer who deliberately moved into the coaching world because I saw an opportunity to build differently.
I see patterns where others see chaos.
I build systems where others are guessing.
I turn complexity into clean, scalable revenue.
Hi, I'm
Lisa
I'm an engineer who deliberately moved into the coaching world because I saw an opportunity to build differently.
I see patterns where others see chaos.
I build systems where others are guessing.
I turn complexity into clean, scalable revenue.
Here's my
unconventional resume:
Built a multi-7-figure business in 3 years
(Over 160 clients, 16 team members, The whole package)
Then closed it all down
(Because success without freedom is just a diamond cage)
Started over with one rule:
(Build 7-figure income WITHOUT 7-figure complexity)
Cracked the code on engineered events
($246K from a single 5-day event—same list, same offer, different ARCHITECTURE)
Now I work from anywhere
(Currently: [Live location widget - see specs below])
With Hollywood actors, 8-figure CEOs, and founders who want to build something that's really impactful, profitable AND sustainable.
I don't teach hope-based marketing.
I teach ENGINEERED SYSTEMS.
I don't add more to your plate.
I give you SYSTEMS THAT SIMPLIFY.
I don't help you wing it.
I help you BUILD SOMETHING THAT WORKS.
I don't teach hope-based marketing.
I teach ENGINEERED SYSTEMS.
I don't add more to your plate.
I give you SYSTEMS THAT SIMPLIFY.
I don't help you wing it.
I help you BUILD SOMETHING THAT WORKS.
COACHING &
PARTNERSHIPS
for Founders Who Want Systematic, Extraordinary Growth
This isn't just consulting. It's real partnership.
Select clients. Hands-on implementation. Shared success.
You get someone inside your business engineering the systems that scale with real skin in the game.
Bespoke strategy. Direct access. Revenue share model.
Perfect for: $500K-$10M businesses ready for 3-5x growth.
COACHING &
PARTNERSHIPS
for Founders Who Want Systematic, Extraordinary Growth
This isn't just consulting. It's real partnership.
Select clients. Hands-on implementation. Shared success.
You get someone inside your business engineering the systems that scale with real skin in the game.
Bespoke strategy. Direct access. Revenue share model.
Perfect for: $500K-$10M businesses ready for 3-5x growth.
"I've made more money with Lisa's system than any
launch I've ever done."
— Colin Egglesfield, Hollywood Actor
"0% to 30% conversion. Overnight."
— Dr. Kai Qiu, Spiritual Coach
"$100K front-end, millions in back-end. First event."
— Kathryn Porritt, Business Strategist
"I've made more money with Lisa's system than any launch I've ever done."
— Colin Egglesfield, Hollywood Actor
"0% to 30% conversion. Overnight."
— Dr. Kai Qiu, Spiritual Coach
"$100K front-end, millions in back-end. First event."
— Kathryn Porritt, Business Strategist
the EVENT ENGINEER
the 51 Touchpoint System That Turns $50K Events into $500k+ events
Most founders think events are ONLY about content.
They're wrong.
Events are about ARCHITECTURE.
Hormozi's $100M event.
Tony's 8-figure weekends.
That coach in your mastermind who just did $800K.
They're all using similar systems:
51 strategic touchpoints engineered across
3 phases that make buying inevitable.
I reverse-engineered them all.
Found the pattern.
Built a system that generates it FOR you
Want To See Your
Revenue Gap?
Use the Event Revenue Calculator to see exactly
how much you're leaving on the table.
Use the Event Revenue Calculator to see exactly how much you're leaving on the table.
SPEAKING & STAGES
Book Lisa For Your Stage
Real conversations.
Real systems.
Real transformation.
I don't do keynotes that make people feel good for an hour. I do talks that change how they build their business forever.
Strategy. Systems. Soul.
Your audience leaves with frameworks or tools they can implement straight away and the belief that they can actually do this.
Lisa Speaks On
THE EVENT ENGINEER METHOD
How to architect $100K-$500K events using
proven systems and 51 strategic touchpoints
FROM 7-FIGURES TO FREEDOM
Why I closed my "successful" business and
what I built instead
UNDIMMED: LIVING AT YOUR VOLUME
The raw truth about building success
without dimming who you are
ENGINEERING GROWTH WITH SOUL
Scaling to 7-figures with systems AND sustainability without the burnout or massive teams
RESILIENCE & REINVENTION
What it takes to rebuild when success stops working
CUSTOM TOPICS
Tell me your audience, I'll engineer the talk
Lisa Speaks On
THE EVENT ENGINEER METHOD
How to architect $100K-$500K events using
proven systems and 51 strategic touchpoints
FROM 7-FIGURES TO FREEDOM
Why I closed my "successful" business and
what I built instead
UNDIMMED: LIVING AT YOUR VOLUME
The raw truth about building success
without dimming who you are
ENGINEERING GROWTH WITH SOUL
Scaling to 7-figures with systems AND sustainability without the burnout or massive teams
RESILIENCE & REINVENTION
What it takes to rebuild when success stops working
CUSTOM TOPICS
Tell me your audience, I'll engineer the talk
How an Engineer
Ended Up Here
(The Unconventional Path)
1990S
BORN IN SOUTH AFRICA
During Apartheid. Grew up watching my Dad prove that
hard work and determination can break through any barrier.
Learned early: You don't have to accept the world you're born into.
You can build a different one. Nelson Mandela proved this.
Being the black sheep became my superpower.
EARLY
2000S
ENGINEERING DEGREE
Graduated with First Class Honours in Civil Engineering.
Learned to see patterns. Build systems. Solve complex problems.
Had no idea this would become my unfair advantage in business.
2018-2019
100+ EVENTS IN 15 MONTHS
Event Manager for a major coaching company.
100+ events. 15 months. Every corner of Australia.
I lived in hotels. I lived on stages.
I lived in rooms full of people making buying decisions.
Coaching. Marketing. Sales. NLP.
Stage pitching. I absorbed it all.
But more importantly? I saw what worked.
Not what people SAID worked
.What actually converted.
Same event. Different city. Different conversion rate.
I started tracking the patterns.
The exact moments people leaned in.
The touchpoints that turned "curious" into "client."
The psychology that made closing inevitable.
This wasn't theory.
This was 100+ live experiments.
2020
FOUNDED RAW LEADERS
Built a multi-7-figure coaching business in 3 years.
160 clients. 16 team members. All the success metrics.
I became a puppet to my own business..
answering to everyone, exhausted by everything.
📊 160 Clients
👥 16 Team Members
💰 Multi-7-Figures
😰 Maximum Burnout
2023
THE BREAKDOWN & BREAKTHROUGH
I did something controversial:
I closed the entire business.
People thought I was crazy.
"But you're so successful!"
Success that traps you isn't success.
"Success that traps
you isn't success."
2024
THE EVENT ENGINEER IS BORN
Started over with one constraint:
Build 7-figure income WITHOUT 7-figure complexity.
Answer: Engineered events.
First test: $52K event → $246K event
Same list. Same offer. Different architecture.
The system worked.
BEFORE
$52K
Event
AFTER
$216K
Event
BEFORE
$52K Event
AFTER
$216K Event
Same list • Same offer • Different ARCHITECTURE
TODAY
ENGINEERING FREEDOM
Global leadership from anywhere
(currently: Melbourne, Australia)
Hundreds of founders using the system
Millions generated for clients
Hollywood actors, 8-figure CEOs, ambitious founders
Living proof: You can have it all.
You just have to ENGINEER it.
Living proof:
You can have it all. You just have to ENGINEER it.
the PHILOSOPHY
How I Think Differently
(And Why That Matters for You)
"I closed a 7-figure business because it felt like prison.
Success without freedom isn't success.
I had everything the coaching world said I should want—clients, team, revenue, recognition.
And I was miserable.
So I walked away.
Started over.
Built something different.
Now I have 7-figure income WITHOUT 7-figure complexity.
That's the difference between success and FREEDOM.
"There's a pattern to high-converting events. Let me show you."
Most founders fail because they have 12 touchpoints when they need 51.
Your content is probably fine.
Your offer probably works.
What's missing? The ARCHITECTURE.
The system that moves people from "curious" to "client" with precision.
That's what separates $50K events from $500K events.
"There's a pattern to high-converting events. Let me show you."
Most founders fail because they have 12 touchpoints when they need 51.
Your content is probably fine.
Your offer probably works.
What's missing? The ARCHITECTURE.
The system that moves people from "curious" to "client" with precision.
That's what separates $50K events from $500K events.
"Systems > Hustle"
Working 80 hours a week isn't impressive.
Building something that generates 7-figures
while you work 20 hours a week IS.
The difference? SYSTEMS.
Hustle doesn't scale. Engineering does.
Build assets, not exhaustion.
That's how you get freedom, not just income.
The difference?
SYSTEMS.
Hustle doesn't scale. Engineering does.
Build assets, not exhaustion.
That's how you get freedom, not just income.
"You can be yourself AND make millions."
Most people think you have to choose:
Be strategic and systematic.
OR be authentic and free.
I don't believe that.
The most powerful events happen when you show up fullymagnetic, authentic, at your full volumeAND you have the strategic architecture behind you.
Stage presence without systems?
Just performance.
Systems without presence?
Forgettable.
I teach you both.
Because you shouldn't have to shrink to succeed.
"You can be yourself AND make millions."
Most people think you have to choose:
Be strategic and systematic.
OR be authentic and free.
I don't believe that.
The most powerful events happen when you show up fullymagnetic, authentic, at your full volumeAND you have the strategic architecture behind you.
Stage presence without systems?
Just performance.
Systems without presence?
Forgettable.
I teach you both.
Because you shouldn't have to shrink to succeed.
"Engineering degree in a
coaching world =
superpower."
While others ask "Was the content good?" "Did I have enough energy?"
I ask "Which touchpoints converted?"
That's the difference.
I see patterns. Systems. Architecture.
My engineering brain sees what others miss
the bottlenecks, the sequences, the structure that makes conversion inevitable.
That's my unfair advantage.
And I'll teach you to see it too.
"Simple systems scale.
Complex ones crash."
You've built something that works.
Now you're drowning trying to scale it.
More offers. More platforms. More team managing the chaos.
Here's what most founders miss:
The complexity isn't making you more money.
It's costing you freedom.
Strip it back. Engineer what matters. Scale that.
That's what we build with you.
Systems that grow your revenue without growing your headaches.
Because the goal isn't just bigger. it's better.
"Simple systems scale.
Complex ones crash."
You've built something that works.
Now you're drowning trying to scale it.
More offers. More platforms. More team managing the chaos.
Here's what most founders miss:
The complexity isn't making you more money.
It's costing you freedom.
Strip it back. Engineer what matters. Scale that.
That's what we build with you.
Systems that grow your revenue without growing your headaches.
Because the goal isn't just bigger. it's better.
Ready to Get Smarter
About Events?
(And Have Some Fun While You're At It)
I share everything I'm learning, testing, and building frameworks, case studies, behind-the-scenes breakdowns, and the occasional rant about what's broken in the industry. It's valuable. It's actionable. And it's actually entertaining.
No blogs found
Video Tutorials
and Content
Want To Go Deeper?
WEEKLY NEWSLETTER
Get the Wednesday Drop and I will share EVERYTHING that is going on in Business and Events that matter… and a dollop of inspiration and fun.
Want To Go Deeper?
WEEKLY NEWSLETTER
Get the Wednesday Drop and I will share EVERYTHING that is going on in Business and Events that matter… and a dollop of inspiration and fun.
The Event Calculator
Want to know how much you could make with events?
Spend a few minutes answering some questions and I will let you know…
it’s free, it’s ridiculously excellent and it will reveal everything that is possible.
Want to know how much you could make with events?
Spend a few minutes answering some questions and I will let you know…
it’s free, it’s ridiculously excellent and it will reveal everything that is possible.
The Event
Skool
The Event Skool
You are a founder wanting to create awesome events? Get yourself over to my Event Skool straight away! In my free group, I reveal tactics and strategies of the pros… and lots of exclusive opportunities to go BIG with events.
Let's Connect
(I ACTUALLY RESPOND TO DMS)
Let's Connect
(I ACTUALLY RESPOND TO DMS)
Other Places I Show Up
YOUTUBE
Long-form strategy breakdowns and event engineering tutorials
Professional thought leadership and business insights
EMAIL NEWSLETTER
Wednesday drops—frameworks, case studies, and real talk
(No fluff. No spam. Just systems.)
Other Places I Show Up
YOUTUBE
Long-form strategy breakdowns and event engineering tutorials
Professional thought leadership and business insights
Wednesday drops—frameworks, case studies, and real talk
(No fluff. No spam. Just systems.)
Wednesday drops—frameworks, case studies, and real talk
Currently Working From
📍 Melbourne, Australia
🌤️ 26°C, Sunny
☕ Local time: 3:47 PM
"Currently engineering events from my family home.
The office looks different every month. That's the point."
So... What Do You
Want to Do?
Work With Me
Get your event system built or become
a strategic partner.
Let's engineer your growth.
Book Me To Speak
Bring strategy, systems, and soul
to your stage, event, or mastermind.
Just Browse
Not ready yet?
Grab my frameworks.
Watch my content.
See how my clients are doing.
Just Browse
Not ready yet?
Grab my frameworks. Watch my content.
See how my clients are doing.
When you're ready for the real thing,
you'll know where to find me.
So... What Do You
Want to Do?
Work With Me
Get your event system built or becomea strategic partner.
Let's engineer your growth.
Book Me To Speak
Bring strategy, systems, and soul to your stage, event, or mastermind.
Just Browse
Not ready yet?
Grab my frameworks. Watch my content.
See how my clients are doing.
When you're ready for the real thing,
you'll know where to find me.
Just Browse
Not ready yet?
Grab my frameworks. Watch my content. See how my clients are doing.
When you're ready for the real thing, you'll know where to find me.
7 Figure Growth Engineer
Engineer. Entrepreneur. Event Architect.
Building systems that scale without
the complexity, team, or stress.
free resources
Event Revenue Calculator
My Event Skool
Case Studies
Blog Articles
Video Turorials