I'm Lisa Barry, and I'm here to show you that running a successful business doesn't have to feel like a prison sentence.
My journey to this realization wasn't a straight path.
Born in South Africa during Apartheid, I faced adversity from the start. Yet even as a child, my bright spirit and exceptional mind shone through the shadows of inequality.
When my family immigrated to Australia, I encountered a new set of challenges. But true to my nature, I didn't just overcome them – I soared above them, turning each obstacle into a stepping stone for what would become my approach to business and life.
In 2020, I answered my calling by founding RAW Leaders. My mission was clear: to revolutionize the coaching industry by providing women with tools for true, sustainable success.
I was determined to break the cycle of over-promising and under-delivering that had burned so many aspiring entrepreneurs—including myself.
As much as I LOVED RAW Leaders and my clients, the very success I had achieved
began to feel like a prison
Long hours, constant demands, and a never-ending to-do list left me feeling overwhelmed and disconnected from the joy that had initially fueled my passion.
I realized I had fallen into the same trap that ensnares so many entrepreneurs:
building a business that looked successful to everyone else, but came at the cost of my personal freedom and fulfillment.
It was time for a change
– not just for myself, but for all the entrepreneurs who found themselves in similar situations. I knew there had to be a better way to define and create success.
So I dismantled everything to rebuild success on my terms.
Simplified systems that multiply results
High-value clients who value YOUR value
Strategic focus that creates freedom, not frenzy