I'm Lisa Barry, and I'm here to show you that running a successful business doesn't have to feel like a prison sentence.
My journey to this realization wasn't a straight path.
Born in South Africa during Apartheid, I faced adversity from the start. Yet even as a child, my bright spirit and exceptional mind shone through the shadows of inequality.
When my family immigrated to Australia, I encountered a new set of challenges.
But true to my nature, I didn't just overcome them – I soared above them, turning each obstacle into a stepping stone for what would become my approach to business and life.
I'm Lisa Barry, and I'm here to show you that running a successful business doesn't have to feel like a prison sentence.
My journey to this realization wasn't a straight path.
Born in South Africa during Apartheid, I faced adversity from the start. Yet even as a child, my bright spirit and exceptional mind shone through the shadows of inequality.
When my family immigrated to Australia, I encountered a new set of challenges. But true to my nature, I didn't just overcome them – I soared above them, turning each obstacle into a stepping stone for what would become my approach to business and life.
In 2020, I answered my calling by founding RAW Leaders. My mission was clear: to revolutionize the coaching industry by providing women with tools for sustainable business success.
I was determined to break the cycle of over-promising and under-delivering that had burned so many aspiring entrepreneurs—including myself.
As much as I LOVED RAW Leaders and my clients, the very success I had achieved
began to feel like a prison
Long hours, constant demands, and a never-ending to-do list left me feeling overwhelmed and disconnected from the joy that had initially fueled my passion.
I realized I had fallen into the same trap that ensnares so many entrepreneurs:
building a business that looked successful to everyone else, but came at the cost of my personal freedom and fulfillment.
It was time for a change
– not just for myself, but for all the entrepreneurs who found themselves in similar situations. I knew there had to be a better way to define and create success.
In 2020, I answered my calling by founding RAW Leaders. My mission was clear: to revolutionize the coaching industry by providing women with tools for true, sustainable success.
I was determined to break the cycle of over-promising and under-delivering that had burned so many aspiring entrepreneurs—including myself.
As much as I LOVED RAW Leaders and my clients, the very success I had achieved
began to feel like a prison
Long hours, constant demands, and a never-ending to-do list left me feeling overwhelmed and disconnected from the joy that had initially fueled my passion.
I realized I had fallen into the same trap that ensnares so many entrepreneurs:
building a business that looked successful to everyone else, but came at the cost of my personal freedom and fulfillment.
It was time for a change
– not just for myself, but for all the entrepreneurs who found themselves in similar situations. I knew there had to be a better way to define and create success.
Simplified systems that create better efficiency
High-value clients who recognize your expertise
Strategic focus that creates freedom, not overwhelm
Individual results vary significantly based on market conditions, personal effort, prior experience, and consistent implementation of strategies.
Success in business requires dedication, strategic thinking, and sustained effort over time. No specific outcomes, timeframes, or financial results can be guaranteed.
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The Lisa Barry. All Rights Reserved.